Our Analytics services

A successful online enterprise needs to constantly optimise its web presence to boost marketing ROI and improve conversions. The prerequisite for that is a solid web analytics platform, such as Google Analytics, HBX Analytics or Omniture, and a skilled interpretative ability that can turn numbers and charts into logical next-step recommendations.

That's where we come in:

• Choice of Analytics platform: We provide advice and recommendations based on the scale and profile of your site, the availability of trained analytics personnel within your web team, the specific features you would most benefit from, and of course your budget… solutions range from free and low-cost through to mid-range and high-end software.
• Analysis and interpretation: What is my analytics package really telling me? What actions can I take that will have the quickest or greatest benefit? What goals should I set for performance and improvement? Are my last few online campaigns working as I'd expected? What's the shortest path to improving ROI? These are the kinds of consulting inputs we can provide, either working with your web team or as an independent external resource.
• Usability, comprehension and navigation: It's remarkable how businesses that routinely use skilled professionals to design every aspect of a bricks-and-mortar store will settle for a website that expects customers to play a game of snakes-and-ladders to get to what they're looking for. Usability principles combined with Web analytics will quickly highlight where you're failing to turn prospects into customers: we provide a comprehensive consulting service in this area.

A good web analytics implementation can easily be your single best marketing investment this year. Talk to us and start reaping the benefits.