Our SEO services

Search Engine Optimisation has been transformed and professionalised in recent years. Today, thanks to smarter semantic analysis technologies from the search engines and the constant pressure from web users for more meaningful results, SEO is about the systematic application of sound, common-sense steps designed to remove obstacles to visibility, to promote higher rankings, and to ensure that the site offers what your site visitors and the search engines are looking for.

Here's a quick look at some of the key areas involved:

• Site optimisation: We look at how your website is currently set up — the web server architecture, the content management system, the content taxonomy, the usability and navigation structures, site map and other factors such as how your underlying page code is presented. Our goal here is to view your site the way a search engine sees it, removing technical obstacles that could impair visibility and rankings and putting in place the elements that promote findability.
• Making content findable: If there's a 'magic bullet' in Search Engine Optimisation, this is it. All too often, we find that the content on websites is either inherently weak, or is written and structured in a way that reduces its apparent relevance to search queries. Or you have great potential content — press releases, white papers, reports and studies — that isn't working as hard for you as it should. This is where search-savvy writing and editing comes in. We call it Findable Content.  
• Building site popularity: Another critical aspect of Search Engine Optimisation is improving how your site is 'meshed' into the web. Links from relevant, authoritative sites play a huge role in determining where you rank in the natural listings. Again, we often see undeveloped potential, even in major websites: horizontal directories, social media sites, vertical industry links, partner sites and customer groups can all be harnessed to build site popularity.