Pay Per Click advertising (PPC — or Paid Search)

Unlike natural search, PPC advertising burns budget with each click or impression. Clear success metrics, tight campaign planning, and close tracking and measurement are essential. We can work with you on finding the right tracking strategy for your programme:

• Reach-based PPC tracking — impressions and share of search
• Volume-based PPC tracking — counting clicks, visitor sessions and unique visitors
• Quality-based PPC tracking — conversion rates, cost effectiveness, return on investment
• Branding-based PPC tracking — measuring branding impact as a primary or secondary goal

Whichever way you go, Qwerius can help you:

• Create targeted campaigns
  Generate keyphrases, write and test highly focused and creative ad copy, develop targeted ad groups, assess Quality Scores, refine and manage campaigns.
• Manage bidding and budgeting
  There are half a dozen best-practice strategies (and hundreds of theories!) around bid management. We'll find the right budgeting, listing position, bid management and dayparting strategy for your programme.
• Provide regular reporting
  Covering campaign performance (e.g. RoASReturn on Ad Spend —) and conversion data; tracking performance over time.