Plan – Deliver – Measure

Our approach to digital marketing is all about measurement and accountability:

• Business metrics such as RoIReturn on Investment, value of sales or number of leads generated
• Action metrics such as conversions: the tracking of completed actions such as requests for information, email signups, survey participations and PDF/podcast downloads
• Site metrics — unique visits, returning visitors, page-views per visit, time-on-page or time-on-site, bounce rate and so on
• External metrics such as site ranking in key search engines such as Google, Twitter mentions, backlink tracking, share of search, and social news submissions.

Each of these metrics has its own opportunities and issues. However and whatever you choose to measure, Qwerius offers several key services to help ensure your website meets its business objectives:

• Search engine optimisation (SEO — or Natural Search)
  Qwerius follows industry best practice to help get your site high up in the natural search rankings — and keep it there.
• Pay-per-Click advertising (PPC — or Paid Search)
  We can help you plan and run well-conceived, tightly managed paid search campaigns.
• Web analytics
  We'll help you implement accurate and consistent performance tracking and measurement across your site
• Social Media
  Harness the pushing power of social networks to drive traffic.
• Email marketing
  Create, deliver and track compelling email communications.