Search Engine Optimisation (SEO — or Natural Search)

The search engine optimisation (SEO) methodology at Qwerius covers:

• SEO strategy: Goal-setting, performance auditing and benchmarking to ensure we're working to the right goals and are able to track just how well we're doing along the way
• Technical factors that affect your site's ranking in the SERPsSearch Engine Results Pages, from the way your web server and content management system is configured to site-wide issues such as meta-tagging, canonicalisation, URL rewriting and session IDs
• Keyphrase analysis — a critically important process designed to reveal the most important search terms for your site, product or page across the entire search journey; impacts both your SEO and PPC activity
• Design, copywriting and on-page optimisation for persuasion and findabilty: The art and science of creating web communications that simultaneously excite and persuade your human audience, while performing well against the search engine algorithms that bring the prospects to your website
• Link-building to maximise link equity flow into your website and between pages of your website
• Integration with your broader Search Engine Marketing strategy to identify gaps, overlaps, opportunities and cost-savings