Social Media Marketing

Anywhere people congregate, communicate, share and interact on the web, there's an opportunity to do marketing — but you need to do it differently. With social media platforms like Facebook, Twitter, MySpace, YouTube, Flickr, Del.icio.us, Digg and Reddit, you share rather than sell, you participate rather than promote… it's a conversation, not a presentation.

Qwerius can design a social media strategy for you from top to bottom, or step into an existing programme to help you push forward:

• Social media strategy and planning
  • Evaluate your current social media presence
  • Set programme objectives — for example, are we brand-building, talking with customers to manage opinion, acquiring or retaining customers, or selling products and services?
  • Identify platforms to meet objectives, and our measurement criteria
  • Create a clear content strategy to give your social media programme a reliable flow of content aligned with your other marketing communications
  • Build a monitoring plan, identify roles and responsibilities, develop a reputation management plan
• Building a social media presence:
  • Develop a business or corporate social profile, based on your overall brand personality and voice
  • Linking social media profiles across platforms
  • Integrating social media into your business functions — from Like buttons to corporate blogs
  • Develop regular and high-quality content; ongoing social participation
  • Implementing continuous measurement and reporting